Workshops & Training
workshops & training
workshops & training

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Digital marketing can be the key to productive collaboration, communication, and cutting-edge management within

your business. At SYNERGY, we believe that getting the most out of digital marketing requires a user training

strategy and, as luck would have it, digital marketing Training is one of our core solution​ offerings.

We offer digital marketing training classes for a wide range of audiences. Learn what’s involved to succeed with your campaigns.

Usable Skills Day One

You’ll come away from your training class with skills ready to put to work, right away. This is why much of our course content is comprised of hands-on exercises that take you, click-by-click, through just the sorts of situations where you will be using digital marketing on a daily basis.

Premium Courseware Materials

Each class includes a courseware book which is a distillation of our lecture content. You’ll find it so useful you’ll want to keep it as a handy resource after your class is complete.

Training the way you want it

We offer Public, Private and Custom-crafted classes. Each designed to cover key digital marketing topics in as little as a single day. All class options utilize our premium courseware materials. Our custom-crafted option can include branded materials and class content specific to your business needs. Let us know what kind of training your business requires and we’ll provide it.

Customer focused trainers

SYNERGY’s all-embracing goal is to make the learning process comfortable, fun, engaging and relevant to the audience. We make digital marketing relevant to you from the moment you sit down for your class.

Public Classes

As a specialized subject-matter expert, our public courses are taught in clean and quiet environments located conveniently to transportation.

Private Classes

The ability to provide truly customized onsite training with a digital marketing trainer at your facility is something that many training companies shy away from.

At SYNERGY, we relish the opportunity to come and train your people in your environment, and train them in a way that works best for you.

Customized training - focusing on what your employees need to know about your environment. We can design a class from across our available courseware offerings or, should you choose, even design one that is completely created from the ground up just for you.

Maximum return on investment - maximum flexibility.

Classes - $500 per day per atendee

Social Media Marketing For Business - 1 Day

Businesses worldwide face a fundamental change in the way consumers interact with their brands. Social media has given consumers a voice, connecting them with their friends and other like-minded consumers, giving them considerable power over marketers and brands. From a marketing perspective, consumers now have louder voices than before; they are more socially connected than ever, expect more from brands, and information reaches them faster.

In light of these fundamental changes, the overarching goal of this course is to get a clear perspective on what's really going on in marketing in the digital age, giving insights into where true value are for consumers, marketers, and to other corporate stakeholders. This course provides the practical knowledge and insights required to establish social media strategies. Attendees will learn about the multi-disciplinary implications and how to manage a successful social media presence for their organization.

The course reviews how to use available tools for gaining valuable insights on how consumers feel about and respond to both your company’s brand and your competitors’ brands. This is a must-attend course for anyone who wants to use social media in their digital marketing strategy, and gain knowledge and expertise to develop and manage successful social media marketing efforts. Attendees include Marketing Executives, PR professionals, brand and product managers, Media Directors, and Business Owners.

At completion of the course, attendees should be able to:

  • Describe the social media marketing ecosystem and its impact on traditional marketing strategy
  • Review the social media marketing process
  • Review of the various social media platforms and purposes (Facebook, LinkedIn, Twitter, Instagram, Pinterest, Youtube, Google+ etc. )
  • Understand how to integrate social media marketing into a “multi” or “omni”-channel marketing plan to promote brand/company awareness and increase sales.
  • Look at how marketers are integrating these tools in their overall marketing strategy and how to measuring success.
  • Consumer behavior and digital media
  • Social Media Analytics and Monitoring
  • Brand strategies on social media
  • Best marketing practices for paid and unpaid social media
  • B2B marketing and social media

Google Analytics Fundamentals - 1 Day

There is no point in spending dollars and hours of advertising and building a digital presence for your company if you don’t have access to the numbers to help you determine effectiveness. This class is designed to provide you with in-depth knowledge about various features and tools available in Google Analytics and how to leverage them to best serve your business needs.

We begin with an introduction to Google Analytics, which provides a strong foundation and understanding of how to utilize the incredible data potential accessible to Google. We will then proceed with hands-on interactive exercises, ensuring attendees will be able to productively use Google Analytics on their own website right away.

It is highly recommended all attendees bring their own laptop to class and have admin access to their company’s Google Analytics account in order to fully take advantage of this class. If the attendee’s company does not yet have a Google Analytics account, please contact SYNERGY ahead of time and we would be happy to get that set up for you.

At completion of the course, attendees should be able to:

  • Digital Analytics Fundamentals
  • How to build a useful measurement plan
  • Google Analytics Platform Navigation & Principles
  • Google Webmaster Tools and Search Console
  • Goal Conversion Setup & Implementation
  • Reporting and Analysis
  • Google Merchant Center
  • Ecommerce Analytics

Introduction to Digital Marketing - 1 Day

Businesses worldwide are rapidly shifting advertising dollars away from traditional media to online platforms. It is becoming increasingly important for companies to be well-versed in the fundamentals in digital marketing. The companies unable to shift will find themselves left behind, losing out on the incredible reach the Internet provides.

This fast paced, one day class provides a solid foundation in the key concepts around this constantly changing field. Through hands-on exercises, demonstrations and examples, attendees will come away with an understanding of successful online marketing strategies, the psychology of search, social media networks, mobile, and web analytics. To supplement the concepts, instructors will address special topics such as email marketing, user experience design, search engine optimization (SEO), building online engagement, geo and mobile marketing from their experiences working with clients on a regular basis. Attendees will also have the opportunity to examine these topics first hand for their own company throughout the day.

Attendees will exit this class with a general understanding of digital marketing tactics, tools and resources available today in the real world.

At completion of the course, attendees will have a better understanding of:

  • Digital Marketing Concepts
  • Content Marketing Concepts
  • Social Media Concepts
  • Email Marketing Tactics & Tools
  • Search Engine Optimization Concepts
  • Pay Per Click Advertising Concepts

Digital Marketing Intermediate - 2 Days

This class will cover the same material as Introduction to Digital Marketing but will dive deeper into the concepts than the one-day class. Attendees will leave this class with a solid understanding of digital marketing tactics, tools and resources available today in the real world.

Upon completion of the course, attendees will have a solid understanding of:

  • Digital Marketing Strategy
  • Content Marketing/Blogging Strategy
  • Social Media Strategy
  • Email Marketing Strategy
  • Search Engine Optimization (SEO) Techniques
  • Paid Search and Display Advertising; Google AdWords, Bing, and in Social Platforms
  • Audience Development and Targeting
  • Conversion Rate Optimization Techniques
  • Analytics; Measurement & Strategic Planning
  • Video Advertising

Introduction to Google AdWords (101 & 201) - 1 Day

Search Engine Marketing, also known as Pay Per Click (PPC), allows businesses to be in front of the eyes of consumers looking for what you are offering. It is by far the most cost effective marketing there has ever been in history since you only pay when a potential customer clicks on your ad and visits to your landing page or website.

This class will get into the details of setting up and managing a successful PPC campaign which will show up on the Google Search Results page and show you how to avoid commonly made costly mistakes. Don’t get seduced telemarketers claiming they can “get your business at the top of Google for just $50 a month”. This course will help you understand what they are promising, so you can make a more educated decision.

Upon the completion of this class you will have a better understanding of the following:

  • Introduction to Google AdWords and the Psychology behind Search.
  • Text Ad Campaign Structure in Search
  • Building the Perfectly Organized Search Campaign
  • Campaign targeting, bids and budgets
  • Keywords Research
  • Competitor Research
  • Metrics & Tools to measure and optimize campaign performance
  • The top 10 mistakes in AdWords that will waste your advertising dollars

Advanced Google AdWords (301 & 401) - 1 Day

This class can either be added on as a second day to Introduction to AdWords, or for those who already have a basic understanding of AdWords with the experience of setting up a basic text ad campaign. We will pick right up from where we left off in AdWords 102 with advanced Google AdWords techniques and optimization.

Attendees will learn how to create campaigns which boost traffic, increase sales and build your business online. Throughout this comprehensive course, you will learn all of the elements of targeting, research, writing compelling ads, and campaign optimization. AdWords is a dynamic and ever changing platform and requires constant refinement to be effective by responding to changes in the web marketplace.

Upon completion of Advanced Google AdWords, Attendees with have a solid foundation of the following:

  • Advanced Search Network Campaign Techniques
  • Advertising in the Google Display Network
  • Advanced Audience Targeting in the Google Display Network
  • Measuring & Optimizing Performance in the Display Network
  • Product Listing Ads in the Google Shopping Results
  • Google Merchant Center & Product Feeds
  • Video Advertising - Youtube Ads
  • Mobile Advertising