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Having a business presence on social media can be an extremely valuable tool, and can significantly impact growing your customer base and expanding your brand reach. Social Media is one of the key channels where customers learn about and engage with businesses, make purchasing decisions, and explore. Having a solid online presence not only raises awareness about your business, but it can improve brand integrity and encourage brand loyalty.
There are many key players on the board in Social Media Marketing today, and not every platform is going to work for every business type. That’s where we come in. Synergy can help you determine which social platform will help your business develop your brand, raise awareness, generate leads or sell a product or service.
Top Social Platforms
The leader in social marketing reach changes all the time, but the following four platforms consistently lead the pack. We will work with you to decide which of these platforms is right to achieve your business and marketing goals.
While Facebook is normally seen as a platform for finding and building friendships in your personal life, it is especially prevalent now for all types of businesses (B2C and B2B). Begin building trustworthy relationships with your current and future customers by being present on a platform that they use every day.
Instagram is one of the fastest growing marketing spaces today and is the epitome of showing rather than telling. The platform is unique by relying on visual aspects, such as video or images, to reel your customers in. Much like Facebook, Instagram is there to build relationships and a community with your customers on a platform that they are highly engaged in.
LinkedIn is mostly seen as a great networking platform for professionals; it can be a marketing asset for businesses that are more B2B oriented. Because this platform is more professionally focused, it can be great way to reach more targeted audiences, which can result in higher quality leads.
Twitter is a hub for sharing information. It is a wonderful platform for brand engagement, awareness, and communication with your current and potential customers. Increase interaction with your audience by including Twitter in your digital marketing strategy.
We encourage a holistic approach to digital marketing, so you can cast a wider net and reach your target audience. Your business will be assigned a dedicated strategist, who will work with you to reach your marketing goals, stay on top of upcoming trends and algorithm changes.