Oakley, Inc., based in Lake Forest, California, and a subsidiary of Italian corporate giant Luxottica based in Milan, designs, develops and manufactures sports performance equipment and lifestyle pieces including sunglasses, sports visors, ski/snowboard goggles, watches, apparel, backpacks, shoes, optical frames, and other accessories.

Synergy worked with Oakley to promote their internal brand communications to their global team that “Oakley is an Idea” based on five core principals knows as the Oakley Five. The resulting exercise included a hard cover book for each team member, a series of printed custom coin keepsakes and an immersive web experience which included interviews, case studies, and materials for each of the ‘five’.